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The most important issue of cultural development is certainly the issue of creation of either national Nigerian, or affirmation of ethnic cultural identity. [40][41] Socially, the Igbos are led by monarchs who had limited power historically. The early mosques built by men of this tribe were bright and colourful often including intricate engravings and elaborate designs. Nigerians prefer to develop personal relationships prior to conducting business. Preserving Nigeria's cultural heritage - Daily Trust Vast wealth has been generated by it, and it is currently the second-largest film industry in the world by output. In Nigeria, there are more than 500 languages that are spoken. In masculine countries people "live in order to work", managers are expected to be decisive and assertive, the emphasis is on equity, competition and . Things Fall Apart,[61] by Chinua Achebe, is an important book in African literature. A curation of original analyses, data visualizations, and commentaries, examining the debates and efforts to improve health worldwide. This overview of Nigerian culture has, hopefully, provided you with the insight you need to ensure the successful expansion of your business, as a new entrant in the Nigerian market. Meat is another delicacy that is prepared into something known as suya (a form of meat resembling barbecue meat) and wild meat (from giraffes and antelopes). Having worked in North America and Europe, attended business excursions in China, and even worked in neighboring West African countries, it is safe to say that Nigeria definitely has a unique culture and way of life. The Igbos are renowned for their strong use of proverbs. [53] They eventually became the most urbanized Africans of precolonial times. This is why gaining an understanding of Nigerian culture is so crucial to your business success in the Nigerian market. It is used for decoration and beautification. It is a good idea to lower your eyes when meeting someone who is older or more senior. Grandparents, cousins, aunts, uncles, sisters, brothers and in-laws all work as a unit through life.Family relationships are guided by hierarchy and seniority. The population of Nigeria makes up 1/8 of the inhabitants of the African continent. As mentioned above, Nigeria is the most populous African country, and also amongst the top 10 most populous countries in the world with approximately 195 million people. February 13, 2023 Nigerians' Growing Cultural Influence Around the World