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Is there a smoothie that you personally are thrilled is on the menu, but just dont enjoy yourself? While the pandemic destroyed thousands of restaurants last year, Atlanta-based Tropical Smoothie Cafe had one of its best years to date. Tropical Smoothie Cafe Achieves 11th Straight Year of Positive Same A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc., and Hospitality Real Estate Counselors. Luckily in my first two years as CEO, we continued to expand the footprint of the brand, and increase brand awareness, drive profitability for our franchisees and drive our comp sales. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. Occhiogrosso: Please give our readers the "Elevator Pitch" for Tropical Smoothie Cafe? SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. And provide technology.. 'The restaurant business has been absolutely decimated': Tropical At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. With 2011 winding down, how are you leveraging people, budgets, brands, and resources to meet development goals? In my experience, making franchisee success and profitability the priority is the key to the longevity of any franchised brand. New York State Disclaimer: This advertisement is not an offering. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. And then number two, I would say a franchisee base that is second to none. In my case, because I already had nearly a decade with Tropical Smoothie Cafe on the franchise development side, I had the unique advantage of personal relationships with our franchise community. The impact of technology on the restaurant business and how Tropical Smoothie Cafe is adapting to a changing landscape in hospitality. 1117 Perimeter Center West, Suite W200 We add some spice to it. Some of our franchisees had the idea to donate smoothies to first responders and hospital workers in Atlanta. The initial investment ranges from $246,500 to $580,500. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin.