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In the first month alone, the brand made a whopping $72 million. Rihannas efforts garnered about $72 million the first month after the launch. Press and consumers ultimately saw a fun and flawless execution, but what they didnt see were the efforts of more than 500 global leaders across brand and merchandising, supply chain, marketing, social, and retailer teams doing synchronized swimming to pull it off. Since 2005, Rihanna sold over a total of 250 million records worldwide, making her one of the best-selling artists of all time. How Rihanna's Fenty Beauty delivered 'Beauty for All' - and a wake-up One girl started to cry in the Sephora when the person put the foundation on her skin and it matched.". By encouraging everyone who took samples home to leave honest reviews on social media, as well as asking customers to leave online reviews, Rihanna made it clear she was open to feedback from her target audience. Furthermore, Fentys products are incredibly high-quality. Fenty doesnt just preach inclusivity in their product line; it is also apparent in its advertising and social media engagement. In the summer of 2020, Rihanna launched Fentys very first skincare line: Fenty Skin. In this article, well explore Fentys history to explore the lessons the beauty industry can learn from the brand and how they continue to increase brand awareness. Our dream was to create the biggest brand launch in beauty history. The beauty giant provided the cosmetic industry with a template to borrow from.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[250,250],'440industries_com-leader-3','ezslot_16',838,'0','0'])};__ez_fad_position('div-gpt-ad-440industries_com-leader-3-0'); Without a good product, diversity and timing would be unimportant. In 2019, Kylie Beauty launched a new walnut-powder face scrub that the megastar claimed was soft, gentle, and good for everyday use. It made it clear who their consumers were. 1. Rihanna also posted a photo of herself and A$AP Rocky with the caption "No matter who you are, you deserve to have great skin!" Read more to find out how. Brand Management, Fenty Beauty Internship - Career & Internship Center However, instead of just adding her name to a brand to ensure it sold, her focus was on producing popular products that put customers first. She broke into the fashion world in 2014 as the Creative Director/Brand Ambassador for Puma. On-Time Delivery! Fenty Beauty: Leveraging Social Media to Build Community Sandy Saputo, chief marketing officer at Kendo Brands, which includes Fenty Beauty, shares the inside story. Radio 1 Newsbeat s'est entretenue avec des experts en beaut pour dcouvrir les secrets du succs massif de Fenty.