The companys VP of Marketing, Dave Skena, informed the Huffington Post in 2013 that the original Cracker Jack, as it stood for 100 years, simply wasnt relevant to a young audience anymore. When Cracker Jack was first sold in boxes, it was alone in this type of packaging. The "candied popcorn and peanuts" became a popular treat, but was criticized for being too sticky, too hard. Cracker Jack was immortalized in the song "Take Me Out to the Ball Game" which included the memorable line "Buy me some peanuts and Cracker Jack" in the chorus. As previously mentioned, Rueckheim started selling what is now known as Cracker Jack on the streets of Chicago in 1872. Planters Peanuts (History, Pictures, Commercials), SweeTARTS (History, Marketing & Commercials), Push Pop (History, Flavors & Commercials), Cracker Jack Original Caramel Coated Popcorn & Peanutsm , 1.25 Ounce (Pack of 30), Cracker Jack Original Singles, 1 Ounce (Pack of 25), Click here for a full A-Z list of Snacks and Candy, VINTAGE CANDY CO. 1970s RETRO CANDY GIFT BOX - 70s Nostalgia Candies - Flashback SEVENTIES Fun Gag Gift Basket - PERFECT '70s Candies For Adults, College Students, Men or Women, Kids, Teens, Pack of twenty five, 1 ounce each (total of twenty five ounces). Later versions of this same story often cast the unnamed co-worker as an English speaker, and have him exclaiming Thats cracker-jack! during the first taste test, thus inspiring the actual naming of the product. The Cracker Jack slogan may have been "The more you eat, the more you want," but for Cracker Jack prize hoarders the slogan may as well have been "The more you collect, the more you want to collect.". The mix of free premiums that Cracker Jack distributed in its early years reflected many toy and items popular during that time--miniature furniture, tin or metal tops, paper dolls, riddle or joke booklets and postcards. The plastic bracelet as shown below measures about 1.75" by 1.25" and is unassembled. [The first year of the Depression didnt stop Cracker Jack from announcing its investment in a massive new factory in 1930].