We all have basic human desires. Well done. The Hero brand archetype is driven by: Growth Development Mastery It fears: Incapability Downfall Cowardice Incompetence The Hero slogan example: Nike's "Just do it" 3. The Magician Archetype: 10 Branding Examples (Brand Strategy) - EbaqDesign But there are also 4 sub-archetypes for each, so the Hero Archetype is like the representative of this family. How to Develop Your Brand Voice: Guide + Examples (2022) - Oberlo This is because storyactivates a much deeper part of the brain than simple fact sharing. A Hero wants to be inspired by the possibility to achieve and gratification that comes with it. Hi, Thanks for sharing this amazing piece of work! When we consider that certain behaviours or personalities increase certain desires, we can understand why some personalities appeal to us more than others. Thank you! When Old Spice says, You wouldnt exist if your grandpa didnt wear this, it makes you notice, crack a smile, get curious, and buy a bottle to see if it works for you. The Innocent. Thanks a lot Stephen, for this amazing elaboration. And if you want to learn more, I recommend these two books: (1) The Hero and the Outlaw by Margaret Mark and Carol Pearson, (2) Archetypes in Branding by Margaret Hartwell and Joshua C. Chen. Its not for the faint-hearted. Brand Archetypes: The Ultimate Guide (48 Examples) - EbaqDesign
The message is frequently about having the courage and expertise to make a significant difference in the world. Your brands tone of voice is the hallmark of its personality and a reflection of its values. Brand Archetypes: The Definitive Guide [36 Examples] - Iconic Fox Archetypes are the typical example of a category. No doubt you will have some fond memories of at least one or two of them. In totality, I have worked with over 100 Brands during my 21 years of professional career with a proven track record of Building Sustainable & Profitable Businesses.