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Early on, there was a lot of trepidation: Well, we dont want to be seen as somehow capitalizing on the pandemic. But our communities wanted to understand how companies like McDonalds were supporting them, and our purpose of feeding and fostering communities was so aligned with the need of the moment. Everybody recognizes the golden arches. McDonald's CEO Chris Kempczinski talked franchisee relations, the restaurant recovery, and employee wages. Your investments in Drive Thru and digital in restaurants have proven to be fortuitous, even prescient, amid the pandemic. Said Mr. Kempczinski in the companys recent Investor Update: People expect more from corporations todaya truth that has taken on additional resonance during a year in which climate change, social justice, diversity and inclusion have driven the public conversation . Maria Figueroa Kp, who leads Brunswicks office in the city, recounts what its been like leading from the epicenter of the pandemic. To lead, you have to be out there talking a lot and, in some cases, saying the same message over and over and over. While McDonald's is a global brand, we are actually a local business. When you took on the role, quickly establishing values as a central theme of your leadership, was there a sense that McDonalds needed its values updated?I think its precisely because McDonalds had a very strong core set of values that the issue with my predecessor was as traumatic for the company as it was. I get asked sometimes, What exactly do you do as CEO of McDonalds? It can seem as though the system runs itself. Any time youre in a crisis, you can get a little bit short-term focused. We also need to be operating in the social-media space much more dynamically. chris kempczinski leadership style. When you travel abroad, do you have any favorite international menu items?When I travel abroad, I embrace the hospitality of the franchisee that Im visiting. Michael Grothaus is a novelist and author. Councils are invitation-only, peer-led communities of senior executives that come together to exchange knowledge, accelerate career development, and advance their function. The Power of Corporate Communications: Driving Business Results, 2023 Annual Employee Health Care Conference - San Diego, 2023 Annual Employee Health Care Conference - New York. As you navigated a global pandemic and the rise of extreme social unrest during your first year as CEO of McDonalds, did any particular principle or philosophy guide you?Its been important to me that were always connecting the decisions that we make back to what we stand for as a company. Some organizations have addressed the time issue by encouraging electronic interactions with employees, either by utilizing social media or in-house systems. Then, all of a sudden, here comes COVID-19, and it significantly disrupts our business. We can think about our business beyond just the four walls of McDonaldsand perhaps even beyond what is McDonalds brandedbecause we have scale and a platform that we, and even others in our industry, could use to deliver important and sustained value to our customers. We did recognize three or four years ago that delivery was going to be a huge opportunity for us. Now, youve got me hungry.Youre going to love those grilled onions. We have a big advantage with 40,000 restaurants. In just four years, he had clearly made a mark. Clearly heavy drinking and womanizing shouldnt be part of the executive bonding with employees, but organizations should be aware of other issues as well. In most major markets, they were at or near record cash flow, which essentially is how much money theyre able to take out of the business.