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How Do You Get Rid Of Hard Calcium Deposits In The Shower? The 4 stages of the EPRG Framework 1) Ethnocentric Orientation The companies adopting or working in this way believe that home country is superior in nature and when they dwell for the opportunities in the international markets they tend to seek similarities with that of the home country. Ethnocentric is a staffing policy that is used in companies that has primarily international strategic orientation. What key factors should a firm consider before adopting one of these approaches? This article discusses ethnocentrism and its role in international marketing. Another example of ethnocentric behavior would be if a tourist on a holiday judges the destination based upon his comparison with his native place. The ethnocentric approach to international business is the idea that the parent company should recruit employees from the home country to fill positions in subsidiaries around the globe. In such an approach, rather than maintaining the same groups of people or transferring people, employees are selected regardless where they come from. Imperialism is defined as a policy or practice by which a country increases its power by gaining control over other areas of the world (Merriam-Webster). One reason is that it can be difficult to adjust the marketing mix to a foreign market. They may also ascribe to the concept of cultural universalism. Sometimes, we need to accept other peoples cultures with an open mind and try to see where theyre coming from. They should just see MY country. Here, the country as a whole can be considered as one group, or the in-group. I believe this could be the start for the growth of geocentric mindsets. Key words: multinational company, international human resource management, ethnocentric approach to IHRM, geocentric approach to IHRM Introduction 2 Globalization processes during the . However, there are also some drawbacks to a polycentric approach. so that we can go on to develop more valid and balanced understandings. Ethnocentric companies that conduct business outside the home country adhere to the notion that the products that succeed in the home country will succeed anywhere. Learn more about our academic and editorial standards.