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American gold medalist Sunisa Lee and college basketball star Shareef O'Neal, son of L.A. Lakers legend Shaquille O'Neal, sit atop a list of 30 athletes who sports-betting analytics firm Action. She earned $75,000 in earnings from Tokyo with her medal victories. bigger than that quarterback (Alabamas Bryce Young) who hasnt started a game, Buy newspaper front pages, posters and more. (AP Photo/Gregory Bull) "So it's name image and likeness. Back after returning from Tokyo, she partnered with the Pearson+ app to boost her earnings. She has been in contact already with Auburns compliance department, and Graba acknowledged that Lee will certainly need an agent to work with her on endorsement opportunities. The ruling gives way to athletes to leverage their platforms the way influencers do, selling signed autographs, inking endorsements, and by making personal appearances. What a winner! Follow him on Twitter @Tomas_Verde. At least 10 dead after winter storm slams South, Midwest, The Saturday Six: Dental device controversy, scientist's bug find and more, Indonesia fuel depot fire kills 18; more than a dozen missing, Biden had cancerous skin lesion removed last month, doctor says, Tom Sizemore, actor known for "Saving Private Ryan" and "Heat," dies at 61, Defense lawyers in Idaho killings case want gag order kept, Alex Murdaugh sentenced to life in prison for murders of wife and son. Copyright 2023 CBS Interactive Inc. All rights reserved. The news, analysis and community conversation found here is funded by donations from individuals. Its the medal to win in gymnastics, in the sport that gets the most attention at the Olympics and brings in casual fans that are not necessarily big sports fans, but everybody seems to watch that Its humongous. So she, of course, wanted to be a college athlete, St. James said. The talented gymnast is dating Jaylin Smith, who is a football player and they share a lovely relationship. Measure of Success: Churchill Downs Race Tracks Sponsorship Strategy Sponsored by IEG, Ourand: Pac-12 has time on media rights, as long as no other schools leave, Fallout from RSN mess means big changes for fans, teams and leagues, The Marchand and Ourand Sports Media Podcast: Episode 76 -- RSN Armageddon.