The problems and roadblocks the brand was having, was that it was a complicated brand and had difficulty with recognition and digital application. From something seemingly small like how you create a logo to something much more expansive like your overall aesthetic, each component shapes perception and expresses your brand message. A line extension is one of the most straightforward brand extension examples and involves a brand launching a product that would already be familiar to its audience. In this blog post, you will learn more about brand extension and see a few clever examples to learn how you can do it too. Read also: Understanding the 4 Key Steps to Brand Development: A Brief Guide. In this article, youll learn more about what a brand extension is and see examples of extension ideas that could inspire you. When creating sports brands, and any other brand for that matter, the logo mark will be used in many different places and ways, so keep that in the back of your mind. The brand extension strategy helps the company to extend and move the brand to another category. Amazon now sells all kinds of products on its e-commerce platform and provides services such as cloud computing, online advertising, video, music streaming, and artificial intelligence. Mars is an American confectionery manufacturer specializing in chocolates, pet food, and other products. Virgin Airlines. By using this site, you are agreeing to our Privacy Policy. Organization, Top brands: HerbalLife, Armani, Clear Shampoo, Unilever, KFC, Shopee, Crunch Fitness. An example of a complementary product extension is Speedo, a well-known swimwear brand. With an audience of over 13 million people, Food Network remains one of the worlds biggest TV channels. The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. Read also: 9 Types Of Branding And What They Really Mean. For example, Johnson and Johnson, a company that sells pharmaceutical and consumer packaged products, extended its brand to sell goods that specifically cater to infants. These brand extension examples show how well-established companies use it to target a wider demographic and can either be related to or different from the parent product category. Well until this branding came around that is. Serena and Venus stormed the national consciousness together when they were 14 and 15, respectively, and never looked back. All Rights Reserved. Connect and communicate with your ideal target audience. You might not have thought that a vacuum cleaner producer would start selling hair dryers, but Dyson did just that. Negative impact on brand image: If a brand rolls out a subpar product or service compared to their original offering, it may negatively impact the core brands image. LeBron James. 5 Brand Extensions We Can Expect Luxury Brands to Make in The Future Hence, people could now enjoy Mars in different ways, be it by eating chocolates, ice cream, or bread spreads. Thats impressive by any standards. When the public deems a brand or company an expert in their industry, they might want to branch out into new offerings that still fall under their area of authority.