And the matchmaking app ads show black people or gays. This is so far off what is anecdotally obvious to the average TV viewer, that it suggests erroneous data. Thank you for writing this article! So teaching your kids manners is racist now apparently. You certainly can include other customer demographics in your ads to grow marketshare in those groups, but again that is with a solid marketing purpose. I doubt either are accurate. Id love to hear an actual black persons take on the representation of black people in TV commercials. You pretty much have to go to the outdoors/hunting/fishing channels for that. I am so sick and tired of seeing that one race on TV all day!! Hardly. Its great to have black people in commercials and shows and such but it is certainly not a representation of this country in terms of the amount of black people that are in commercials. Its the only effect Ive personally seen. Remember that the Asians were brought here as slaves to work on the railroads. We also noticed several auto agencies running the same awful holiday ads from the year before were looking at you Ford Trucks. This is an expansion on the magic negro trope. Are advertising people those unassailable paragons of virtue we all know them to be attempting to assuage their guilty consciences for all the systemic racism they see in every nook, cranny, and crevice of America by meeting some kind of quota? Of course, when I searched with Google for this, nothing would show up. The suspect is on the loose and must be found, but if its a black man, they wont mention the race . Super Bowl commercials will be viewed with an especially critical eye on Sunday as a tangible indication of how the ad world has responded to the calls to fix . No masculine role models or father/son interaction in commercials. I actually think its more nefarious. The inclusion of this new character caused the familiar cries of 'forced diversity' to be heard yet again. Im getting sick of TV in general. Sooooo, does this mean we can put systemic racism in America to bed now? (Thats why he founded Jeremys Razors as an alternative to Harrys when that company pulled its advertising from The Daily Wire after a social media influencer with two followers complained about an on-air discussion about gender dysphoria.) Now some black people say that fast food companies target them to make them obese and unhealthy and its racist that 70% of fast food ads have black person because it causes obesity among black people. I am a gay man and I am sick of the LGBTQ with their crap too! My wife is Chinese and asks why there are no white and Asian couples. We all have! Diversity is not forced because it's bad; it's forced because movie studios are trying to seem "woke" and are profiting off minorities' hopes to see themselves onscreen.