It made it the medium that the internet promised creators it would give them but hadnt yet. After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. You launched a lot of new stuff. Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. How do you make sure they get attention? I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. Fair enough. It has brought in underrepresented creators like nothing else weve done. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. This is very immediately notable when you sit in a room with him and talk to him for 30 seconds. The Ron Burgundy Podcast - TopPodcast.com Nothings perfect, but its pretty close to perfect. Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. There was a moment on YouTube, around 2010 or something, where we all realized the same thing. The things youre describing dont always happen, right? To many in the industry, that seemed pretty disingenuous. Everybody in this room has worked damn hard for the last 20 years to get to this point. Thats our conference for the podcast industry. I end on this team because its very important, we have our business affairs team. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. Do you think that youre moving the high-margin dollars into the longer tail? Barlow is a writer and producer on the show as well as. Glass-walled conference rooms where they just come up with funnier promo codes? Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. We tend to think we have to do things sequentially. Thats really cool, but its not mutually exclusive. I can test exclusive or windowed content there. Its three guys who are hilarious and fantastic. Yeah. Eighty million a week is the more interesting stat to me. See omnystudio.com/listener for privacy information. Competitive separation, category exclusivity, and share-of-voice conversations suddenly became possible when you could dynamically insert into ad tags. It thrives when it is a widely distributed medium. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. We have a whole newsletter for podcasters. Perhaps its because there is nothing broken in the distribution and monetization model today.