47 0 obj The 71 subjects were informed that the experiment focuses on the "Measures of Performance." Researchers have found that a________ degree of fear in a message makes it more effective particularly when it it combined with __________. Jane nonetheless takes what she learned seriously and begins to pay more attention to her safety. A bank loan officer thinks people who speak with an accent are lazy; consequently, he refuses to grant them loans. Maria's fellow professor asked her to teach an honors class in the spring. They were told that the study aims to evaluate these experiments to help them improve these in the future. All experimental Ss in both One Dollar and Twenty Dollar conditions were asked, after this explanation, to return the money they had [p. 207] been given. /Root 48 0 R What are some practical implications of cognitive dissonance theory? J. abnorm. He called it the Sacrifice Trap: Twenty Dollar condition. Assume that you were a participant in the experiment conducted by endobj Cognitive Dissonance refers to the discomfort that is felt when a person has two beliefs that conflict with each other, or when they are engaging in . If a person is induced to do or say something which is contrary to his private opinion, there will be a tendency for him to change his opinion so as to bring it into correspondence with what he has done or said. Leon Festinger and James Carlsmith conducted a study on cognitive dissonance investigating on the cognitive consequences of forced compliance. During a class discussion, he hears the first of several speakers express negative attitudes toward spending tax money on prenatal care for the poor. Participants who agreed to do this were paid either $1 or $20. >> Festinger and Carlsmith had cleverly set up an opposition between behavioral theory, which was dominant in the 1950s, and Festinger's cognitive dissonance theory. We mentioned in the introduction that Janis and King (1954; 1956) in explaining their findings, proposed an explanation in terms of the self-convincing effect of mental rehearsal [p. 209] and thinking up new arguments by the person who had to improvise a speech. Despite the seriousness of his message, the police officer jokes and laughs with the employees. The S worked at this task for another half hour. 0000000609 00000 n & JANIS, I.L. Festinger and Carlsmith experiment A study conducted in which people were offered money to express attitudes that they did not hold; people who were offered big sums justified their behavior by the money but people who were offered smaller sums changed their attitudes to make them more consistent with their behavior correct. Lilly's mother always listens to the classic rock station on her car radio, so Lilly has grown up hearing that music and noticing how much her mother enjoys it. Her parents attribute this to Elizabeth's laziness. x]#q/`aC+Khiflm( bc@'QV-a7:o1O7y?wo7.b7F^pZ{e>8_wonz&T=PJe~xw_}ba\ZXH%ll7qAa;;M?3)8T.Vw_G[H}FYc8svcf0w_~7],+g~aEo~}8/q'f.
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